RECAPT draws on previous work in the areas of food technology, retail decision-making, consumer food choice, diffusion of innovation and innovation management. It will move frontiers of knowledge and contribute to high quality research mainly in four areas:

  • Consumers’ acceptance of new food technologies and decision-making with regard to innovative products;
  • Decision-making processes of retailers and caterers in relation to including new products in their assortments;
  • Enhanced retailers’ and caterers’ involvement in the collaborative development of new products, services and processes;
  • Best models of innovation management in cooperation between producers and retailers.

The research conducted within the RECAPT project is divided into the following work areas.