The consortium consists of nine beneficiaries with complementary competencies in terms of disciplinary and methodological approach, thus bringing to the project an optimal balance of expertise and experience.

Aarhus University, the coordinator of the RECAPT project, has a long-term experience in consumer research, research on customer relations in the food sector, as well as considerable experience with EU Framework Programme (FP) projects. The research teams involved are Europe’s best when it comes to applying a multidisciplinary approach to analysing collaborative innovation management.